BC- Green and Grouchy…but Politically Correct…
Excerpts…
The lengths to which some go to connect their wares to the event made us chuckle: “Free solar LED Christmas lights for Earth Day!” “Chair massage is the perfect renewable energy source.”
‘As we waded through all the Earth Day clutter and spoke to a number of businesses of varying size and sector, we noticed the initiatives, campaigns and announcements fell into three broad but basic buckets.
Clearly, what started as an environmental protest nearly 40 years ago has grown into a blitzkrieg of an occasion that businesses use externally as a platform, marketing opportunity and engagement tool to define and accentuate their green credentials. (See our companion article, “How Companies Celebrate Earth Day” to get the scoop on how companies are celebrating Earth Day internally.)
full text link below….
http://www.greenbiz.com/feature/2009/04/22/the-selling-of-earth-day
